Demure Active
Designed by Brand Club Media

Challenge:
Transform Demure Active from a soft, delicate image into an edgy, unapologetic activewear brand for women who crave boldness and power.

Our Role:
Brand Club Media led the brand strategy, creative direction, and visual identity design, reshaping Demure Active into a label that fuses street-inspired grit with high-performance fashion.

This rebrand isn’t just style — it’s attitude.
Demure Active now stands as a fearless, modern brand built for women who reject “quiet” and wear their strength with pride.